Your Coaching, Always On.
Turn your expertise into an AI digital twin that keeps guiding teams and individuals—long after the session ends.
AI-Powered Coaching Platform
Transform your coaching approach with AI that captures your expertise, delivers continuous guidance, and scales your impact across teams and organizations through intelligent automation and personalized engagement.
AI Digital Twin for Coaches
Captures your unique coaching style, knowledge, and methods. Builds a personalized AI assistant that continues your guidance even when you're not present. Can be customized or selected from ready-made expert use cases (e.g., Agile, health, nutrition).
Continuous Coaching & Reinforcement
Keeps progress alive by ensuring people don't slip back into old habits. Provides real-time nudges to keep daily routines, stand-ups, and planning meetings effective. Guides teams or individuals through challenges and improvements.
Deep Integration with Work Tools
Connects to ALM and project management systems: Jira, TFS, MS Project, SharePoint. Transforms real team data into actionable coaching insights. Supports Agile workflows: planning, prioritization, retrospectives, daily stand-ups.
Seamless Team Engagement
Engages people via the tools they already use: Slack, Teams, WhatsApp, Email. Works with leading AI platforms: ChatGPT, Claude, Gemini. Provides context-aware, conversational guidance embedded in team communication.
Multi-Domain Coaching
Goes beyond Agile into other domains: Sports & fitness (Strava, Fitbit), Health & nutrition (MyFitnessPal, wellness apps), Leadership & personal development. Creates a holistic coaching companion across multiple aspects of performance.
Personalized & Scalable
Coaches can define their own process or adapt expert templates. Scales guidance to individuals, teams, or entire organizations. Ensures new members onboard smoothly with structured routines.
Real Impact for Coaches & Leaders
Extends coaching value beyond sessions. Reduces the dependency on in-person reinforcement. Helps coaches, trainers, and leaders scale their impact across domains.
Meet Our Founders
The visionaries behind GoodWays, bringing decades of experience in coaching, technology, and organizational development to transform how we scale expertise through AI.
Nir Yakov
Co-Founder & CEO
Experienced Agile coach and organizational development expert with over 15 years of experience helping teams and organizations transform their way of working. Passionate about scaling coaching impact through technology.
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Alex Gurevich
Co-Founder & CTO
Software R&D leader focused on AI and high-leverage engineering processes. I design cloud-native data platforms, automate delivery end-to-end, and help teams scale with clarity, quality, and measurable impact.
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Yuval Birenboum
Co-Founder & Advisor
Yuval Birenboum bridges business and technology — an entrepreneur, builder, and AI thinker passionate about turning ideas into intelligent systems that drive real-world change.
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We'd love to hear from you! Whether you have questions, feedback, or want to explore how GoodWays can support your coaching journey, reach out anytime.